Performance Marketing Associate

What you'll do

• Working with the Marketing Manager, be the person responsible for the elaboration, execution and maintenance of online paid campaigns;
• Identify opportunities to propose and execute tests to optimize results on the acquisition funnel;
• Project effort and results for existing and potential new channels of acquisition;
• Work with the data team to improve measurement, attribution and incrementality visibility;
• Elaborate reports to discuss directly with international Directors;
• Collaborate with the design team to ideate creative approaches to business goals and create assets for your campaigns.

The ideal candidate has

• An analytical approach to data analysis;
• Understanding of what is possible and how to connect multiple marketing areas, such as CRO, CRM, SEO / Content and Social Media;
• Intimacy with the concept of acquisition funnel and how to optimize it;
• Deep experience with multiple online paid marketing channels, specially Meta Ads and Google Ads;
• Experience briefing assets for online campaigns;
• Experience with GA4;
• Understanding of tags and how GTM works.

And to count as bonus

• Practical experience with SEO;
• Practical experience with Content writing for SEO (to guide the other team);
• Practical experience with CRO;
• Worked with/at subscription-based SaaS products;
• Experience with product launch.